Tag Archives: sustainable business

Fixing Fashion: A Framework to Make Sustainable Fashion the Industry Standard

Sustainable Fashion As the Industry Standard needs Action on All Levels

Sustainable Fashion: It Needs Action on All Levels

Often I am part of discussions on the best way to ‘fix fashion’. How do we move such a massive industry from the unethical, environment destroying beast that it is, to one in which sustainable fashion is just the industry standard? You know the drill – clean and clever and kind business.

People feel quite strongly that their own area of expertise offers THE best solution. This is an enduring reality of any specialty area, and why evidenced based decision making was introduced into medicine & healthcare in the 1970’s (more on how this relates later).  Recently questions have been raised about the actual impact of hashtag activism (notably #whomademyclothes). While the development of sustainable fashion brands and the rise of ethical consumerism have been critiqued (and counter critiqued) as an approach that will not work because it fails to address the complex global politics that are involved in making the industry what it is. Continue Reading →

The Best Eco Pen & Eco Craft Options – & Not Just for the Kids

Eco Pen 7 Eco Craft Supplies For the Conscious Parent

Eco Pen & Eco Craft Supplies For the Conscious Parent

Doing craft, coloring, drawing, making, cutting, slicing, sticking is a big part of kids’ lives, and they use a lot of ‘stuff’ doing it. So thinking about the impact on the environment of all this activity means eco craft & eco pen supplies do matter. After doing a rather soul destroying sort out and throw out of the kid’s dud felt tip marker pens, I wondered whether apart from using wax crayons and recycled or sustainable colored pencils, (and recycled paper to draw on), was there an eco pen option for kids specifically for coloring (not just writing)?

Then it occurred to me that actually with the new craze of coloring pages for adults catching on, eco-friendly pens, especially felt tip pens are kind of important for the big kids too (because who wants to use that fantastically awful product the Bic Pen For Women to do coloring with?).

So off I set on the internet hunt to find an eco friendly pen for colouring, to assuage my conscience of the probably millions & billions of plastic felt tip pens and markers that no longer have any love to give gathered in landfills everywhere. You see only part of most felt tip pens is recyclable (the lid), so the rest? Well you know the drill, it takes petrochemicals & heaps energy to make then, then after short term use our rainbow hued releasers of childhood imagination end up in landfill leaching chemicals into the soil and yup eventually the waterways. Ace.

Because nothing says ‘the wonder of childhood’ quite like making products that pollute their future.

So are there any Eco Pens on the Market Suitable for Coloring In?

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A Mad World, A Revelation & A Choice

I promise this (might) all make sense

I promise this (might) all make sense

The title of this blog is a little like the song ‘So Long and Thanks for all the Fish”, makes NO sense at all if you have not read a Hitchhiker’s Guide to the Galaxy and only marginally more if you have read it. So read on and perhaps you will feel marginally less confused by the end (no promises though, but questions welcome).

The Madness

I have always thought (at some times more than others) that it is a mad world that engenders a little bit (or a lot) of crazy in us all, but that assuming your world is more mad than the person’s next to you on the bus/at work/in a parent group is a dangerous path to go down, because chances are it totally is NOT. However, I always believed that (mostly) my world is maddest for me, while yours is maddest for you.

So, on that note I think it is always good to know that the people who start businesses, want to change the world, do social enterprise and post random stuff on social media to increase the following of said social enterprise are a little mad, just like you.

I, I am quite comfortable saying, am going through a little bit of crazy. We moved house (WHY on earth anyone would do this with small children is beyond me, but needless to say I am now looking for a community support group of fellow ”post movers with children and too many unpacked boxes in their houses”). I started new and fabulous permanent work (because social enterprise and good intentions, alas like clouds, cannot be eaten), which feels great AND draining. Oh and cancer came to our family. I tell you this not  to explain the madness, or garner sympathy, but because I want to emphasis the very human and shared experience that, stress, big change, and serious illness is. That it makes us all a little mad, but hopefully a little more human too.

So muka kids had retreated a little for me, then came back again, both because it keeps me focused on the big stuff that matters in our mad world, and because, well I guess as Leonard Cohen says “There is a crack in everything. That’s how the light gets in.”

 

The Revelation

So, I started thinking about how to make muka kids happen on a smaller but active scale for everyone (including me),  until I can build a bigger trading platform for pre-loved ethical and sustainable clothing . What I have come up with is moving muka kids into an active facebook group. One our community can start to trade our ethical and sustainable clothes between ourselves. At this end we will work with the Accredited Brands (here are some that we will approach first up) to get muka ‘ReGooders” (you the group members) rewards for trading on the group page, and each month there will be a  feature on a women entrepreneur in the developing world, who needs a microloan, which members can choose to support if they are so inclined. For this particular aspect we will initially work with existing and trusted organisations like Kiva and Global Sisters, until we can establish a long term relationship with our cotton farming groups in India.

The Choice

So here is the question, what to call this new group? Just stick with muka kids? Or perhaps be more focused on the sustainable wardrobe aspect, something like ”muka sustainable wardrobe”? Love to hear your thoughts on what would bring people in. Remember, this is not just for those people who are already converts to the sustainable clothing movement, but also uninitiated people just wanting to buy better quality, cooler clothes that happen to be sustainable & ethical for their kids (and eventually themselves too – as we include adult clothing). So comment below, or post on Facebook and let me know your thoughts…

Want to be actively involved in the community from here or afar?

If you would like to be more involved than just buying or selling, the new group will need administrators, so any help I can get to move this community along from good thoughts to good deeds, would be warmly and enthusiastically embraced (if a little madly!). Just email (info@mukakids.com), FB message etc etc.

Happily, madly yours

Jess

 

All Worn Out. Where Do Donated Clothes Really Go?

Where do your used clothes go? The Kids might have something to say about this!

Where do your donated clothes go? The kids might have something to say about this!

If you donate clothes to charity – where do they really end up? Sophie Bond (1) considers fashion’s second life.

There’s a green t-shirt that lives bundled on our bedroom floor. It has been my husband’s second skin for years. It is faded and threadbare, its hem wavy and stretched, the logo cracked, peeling and split by a gaping hole. When worn, it literally provides a window into his soul.

It is a shirt that causes wives to despair, grandmas to blush and supermarket cashiers to enquire as to whether he’s living rough (yes, really).

One day he’ll give in, and it will be torn up for rags. It will have truly done its dash.

Few garments are worth keeping forever: perhaps a delicate christening gown or a commemorative sports jersey will make the cut. Some faithful clothes will give us years of service. Others end up in the bin much sooner.

Tastes and bodies change, drawers and wardrobes overflow and eventually, it’s time to have a clear-out.

In our household, this involves me going room to room, rummaging out the tired, unworn and too small and filling bags for the local opportunity shop*.

My problem is that I leave the shop bearing just as many goods as I donated, but that’s another story.

 The mystery of the big blue clothing bin

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Women – Just not Sufficiently Committed to (Social) Enterprise?

Women in Social Enterprise: Wobbles on the Tracks

Women in (Social) Enterprise: Wobbles on the Tracks

As part of this journey of muka kids I don’t just write about how fantastic social enterprise is, why I want to do what I do, the changes that need to happen in the clothing industry, and the systems that need innovating in the way we buy and use clothes, I write about when the wheels start to come off. Or as we call it in our house the ”Thomas and the Wobbly Wheels” scenario. This particular wobble relates to the best model to ensure social enterprise or business success.

I know from my life as a researcher and psychologist, good intentions are no indicator of success. In fact good intentions without good planing, research and investment are a bloody terrible thing because they raise up expectations all over the place and then drop them flat down on their face. The question I have had to ask myself a lot in the last few days is – am I well intentioned but not well qualified and not well prepared? These are really good questions to ask, all people should ask themselves this a lot, about lots of things, but especially when they are spending a lot of personal resources (all types) on a project that many other people make sacrifices for also. Continue Reading →

Fairtrade Clothing is a Woman’s Issue? Seriously?

I was contemplating a particularly strange social media phenomena recently; where women post selfies with signs stating why they don’t need feminism ( for a giggle read this great come back). Anyway, I was considering this straight after I had made a post on a documentary exploring cheap clothing manufacture in Bangladesh and South-East Asia, in which I highlighted something I have noted before – that the cheap clothing industry operates cheaply primarily through the exploitation of women.

In fact  80% of the jobs in clothing production are occupied by women, though the lions share of senior positions and wages go to men. I have also noted in my post on the problems with clothing production that one of the serious hidden issues in clothing production are ‘homeworkers’ or ‘outsourcing’. Where a mainly female workforce, working from home is required to deliver massive outputs to factories for what equates to less than the local minimum wage (they are paid per garment not by the hour). This is possible because such work flies under the radar of the casual factory observer, they are often on no contracts at all and do the work casually, so there is no record either. Which is why I always put on my ‘face of skepicality’  (yep a new word I made up just for this) when people tell me they know their manufacturers are ‘fair’ ones because they have visited the factory floor. So fair trade is a woman’s issue because:

Women working in industry in developing countries are just like you and me but without real choices.

Continue Reading →