Our New Kid

As we get closer to launching (incrementally!), I have focussed a little more on what ‘muka kids’ is all about and how to best convey that in the imagery. With a bit of thinking what I knew was missing from our current design was the ‘quirk factor’. muka kids is all about stepping outside of the way we currently do things in kids clothing.

It is a new model of making and using kids clothing that is kinder, more sustainable, innovative and just happier. Drawing heavily on how clothes were made,bought and used 20, 30, 50 years ago, but looking firmly to the innovation need for the future. The clothes themselves are all about celebrating how kids really live their lives, the vibrancy they bring to world, and the totally unique way they have of being in the world around them (no stereotypes or mini adults here). So what was needed was something that told this story: retro quirky fun.

When you bootstrap a social enterprise you get pretty good at turning your hand to many things (not always with great success I add) and while I am like a pig in muck with design I do draw the line at coding and pattern making.

So I read a heap of kids books looking closely at what elements of kids illustrations work really well..


Lost & Found by Oliver Jeffers. SUCH beautiful images

Lost & Found by Oliver Jeffers. SUCH beautiful images

I risked giving the ever willing child a large stick and took lots of photos…


Child + Stick = Trouble


I did drew a lot, and got some great advice from Gen Packer (my design guru)


the Kid emerges

and was rendered. And there was the muka kid.


Ready to tell the story

Ready to tell the story

We will gradually introduce this kid onto the website and bits and pieces over the next few months. S/he is a great companion to have on the journey.

141022  how it works postcard muka kids red & white FINAL

One Response to “Our New Kid”

  1. Love the kid! Is that a harakeke stick over the shoulder?

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