A Mad World, A Revelation & A Choice

I promise this (might) all make sense

I promise this (might) all make sense

The title of this blog is a little like the song ‘So Long and Thanks for all the Fish”, makes NO sense at all if you have not read a Hitchhiker’s Guide to the Galaxy and only marginally more if you have read it. So read on and perhaps you will feel marginally less confused by the end (no promises though, but questions welcome).

The Madness

I have always thought (at some times more than others) that it is a mad world that engenders a little bit (or a lot) of crazy in us all, but that assuming your world is more mad than the person’s next to you on the bus/at work/in a parent group is a dangerous path to go down, because chances are it totally is NOT. However, I always believed that (mostly) my world is maddest for me, while yours is maddest for you.

So, on that note I think it is always good to know that the people who start businesses, want to change the world, do social enterprise and post random stuff on social media to increase the following of said social enterprise are a little mad, just like you.

I, I am quite comfortable saying, am going through a little bit of crazy. We moved house (WHY on earth anyone would do this with small children is beyond me, but needless to say I am now looking for a community support group of fellow ”post movers with children and too many unpacked boxes in their houses”). I started new and fabulous permanent work (because social enterprise and good intentions, alas like clouds, cannot be eaten), which feels great AND draining. Oh and cancer came to our family. I tell you this not  to explain the madness, or garner sympathy, but because I want to emphasis the very human and shared experience that, stress, big change, and serious illness is. That it makes us all a little mad, but hopefully a little more human too.

So muka kids had retreated a little for me, then came back again, both because it keeps me focused on the big stuff that matters in our mad world, and because, well I guess as Leonard Cohen says “There is a crack in everything. That’s how the light gets in.”

 

The Revelation

So, I started thinking about how to make muka kids happen on a smaller but active scale for everyone (including me),  until I can build a bigger trading platform for pre-loved ethical and sustainable clothing . What I have come up with is moving muka kids into an active facebook group. One our community can start to trade our ethical and sustainable clothes between ourselves. At this end we will work with the Accredited Brands (here are some that we will approach first up) to get muka ‘ReGooders” (you the group members) rewards for trading on the group page, and each month there will be a  feature on a women entrepreneur in the developing world, who needs a microloan, which members can choose to support if they are so inclined. For this particular aspect we will initially work with existing and trusted organisations like Kiva and Global Sisters, until we can establish a long term relationship with our cotton farming groups in India.

The Choice

So here is the question, what to call this new group? Just stick with muka kids? Or perhaps be more focused on the sustainable wardrobe aspect, something like ”muka sustainable wardrobe”? Love to hear your thoughts on what would bring people in. Remember, this is not just for those people who are already converts to the sustainable clothing movement, but also uninitiated people just wanting to buy better quality, cooler clothes that happen to be sustainable & ethical for their kids (and eventually themselves too – as we include adult clothing). So comment below, or post on Facebook and let me know your thoughts…

Want to be actively involved in the community from here or afar?

If you would like to be more involved than just buying or selling, the new group will need administrators, so any help I can get to move this community along from good thoughts to good deeds, would be warmly and enthusiastically embraced (if a little madly!). Just email (info@mukakids.com), FB message etc etc.

Happily, madly yours

Jess

 

One Response to “A Mad World, A Revelation & A Choice”

  1. Hi Jess,

    Thanks for the post and sorry to hear about all the stress and sickness you’ve had to deal with. I hope things get better real soon.

    To answer your question, my opinion is to leave the name as Muka Kids. Its a good name, you’ve worked hard at putting it out there so why change it now? Kids grow, adapt, change and are unpredictable sometimes so if the business does the same, then the name seems to suit. Just my humble opinion though.

    All the best!
    Norma

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