We do ethical shopping and look to buy sustainable products for any number of reasons: going green, doing our part for the environment, protecting ourselves and our family from harsh chemicals, concern for the treatment of women and children in clothing factories. And people want to be part of the sustainable fashion movement in particular for some or all of these reasons. The people who make and market clothes also recognise the growing value of offering products that meet these needs. Some clothing businesses are honestly & genuinely committed to delivering some or all of the solutions we need to fix the fashion industry (even if they are not 100% there yet). However, others well they just recognise a niche market and are going for your jugular.
So how to tell the difference between REAL ethical and sustainable clothing and greenwash? Continue Reading →