A few weeks back we wrote about our BIG change of direction or pivot as those in the cool kids club call it (note I am NOT in this club, and I try not to let it bother me, but sometimes it does just a little) . I digress. You can read all about why we have changed muka and the big journey that led to it, but if you just want the quick and dirty here it is!
In November 2014 muka kids journeyed to India, that great dusty & green continent of tigers, elephants, emperors and empire.
With all my do-gooder intentions for muka kids I really needed to understand the complexities of the ethical clothing production chain. By ethical I mean a production chain where worker and environmental well-being sits at the heart of it. So we went to India. We went to learn how ethical clothing is created and other clothing is not. We went to talk with those involved, in this very long production chain, about their day to day reality, their joys and their despair. We followed the journey of fairtrade organic cotton from field to factory across that beautiful and chaotic continent. We fell in love with the beauty of rural India, and despaired of the poverty we saw there. We felt brought down by the knowledge that the production we were seeing represented less than 1% of the industry, yet uplifted by the promise of the better way it represented. It is not a perfect system, but it strives at it at least. Here is our tale of ethical clothing, we hope you will see the promise it is too. Continue Reading →